2022, Microsite

3.15 ShopeeSGHaul Contest

ShopeeSGHaul Contest microsite was created for Shopee’s 3.15 Consumer Day campaign in 2022. It served as a hub to inform users about the contest and provide clear steps to join. The design emphasized clarity and engagement, ensuring the mechanics were easy to follow while reflecting Shopee’s festive campaign branding.

For this microsite, I explored a variety of layout options to create a structure that felt engaging and easy to follow. Careful attention was given to visual hierarchy, ensuring that key information stood out while maintaining brand consistency. I also selected colors and graphic elements that complemented the Valentine’s Day theme and reinforced the overall identity of the microsite.

I incorporated the 3.15 campaign colors and elements throughout the microsite to create a cohesive look. A white background helped keep the design clean and readable, while layering the 3.15 elements over orange boxes added depth and visual interest, preventing the layout from feeling flat or monotonous.

© 2025 Roxanne. Build and designed on webflow.