This project was a new challenge for me, as it required designing graphics that would capture the attention of the target audience while clearly conveying the product’s purpose. One of the key challenges was creating a series of ads specifically aimed at ride-hailing apps, incorporating fraud indicators in a way that was both relevant and easily understood.
The ads highlighted how we detect fraud at its source and demonstrated how our solutions help clients combat potential threats on their apps and platforms. The goal was to raise awareness about the risks they face daily. All visuals were designed using Adobe Photoshop and Illustrator.
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