I was tasked with designing the Shop & Win page by adapting the original layout while staying true to Lazada’s Epic 11th Birthday Sale branding. This involved maintaining brand consistency, incorporating festive campaign elements, and ensuring the page was visually engaging and easy for users to navigate, all while highlighting the steps to win prizes.
I maintained a consistent color palette throughout the page to keep the design clean and cohesive, while selecting shades that complemented the graphics. I experimented with the placement of products and branding elements to create a balanced layout, ensuring the design remained standardized and aligned with Lazada’s brand guidelines.
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