This year’s Money20/20 was our biggest yet. For the Asia show, we aimed to create a booth that stood out while feeling inviting. We partnered with Inception Worldwide for the booth structure, guiding the design to align with SHIELD’s brand identity. The booth featured our popular Whack-A-Fraudster CSR initiative, first introduced at Money20/20 Asia 2024, along with specialty coffee, matcha, and even a massage station to enhance the experience.
Given the scale of the event, we created a highlight video to capture its key moments. I collaborated with Vijay Co. Ltd. on the production, showcasing features of our booth such as the Whack-A-Fraudster CSR initiative, coffee station, client meetings, and a speaking session by our Chief Risk Officer.
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This was my first time designing a booth, and it was both exciting and challenging. Unlike working on an artboard or print, this project required bringing the design to life in a physical space. We carefully considered layout, artwork scale, and visitor experience, refining the design through multiple iterations with Inception Worldwide. The process was supported by our booth designers, and I also collaborated with Opex Studios to create engaging animated content for the display.
Designing the booth was an incredibly rewarding experience. Having a blueprint from Money20/20 2024 was helpful, but I hope to one day design a booth entirely from scratch. Seeing the final setup come to life made all the sleepless nights worthwhile.
